Dickies Have the Magic Touch
Monday, Jan 30, 2012

With quality, price and speed of delivery the main factors being considered by their corporate customers, Dickies have introduced a new service whereby most of their products can be quickly personalised with full colour logos or almost any image or message without the need to pass on expensive set up costs required by other print techniques such as screen printing.

Using the 'TheMagicTouch' © system, full colour imaging can now be processed onto a wide range of Workwear and Commercial Gifts regardless of colour or composition and potential buyers of embellished work wear can be more easily provided with samples for evaluation before placing either small or large volume orders.  The system adds a new dimension to the personalisation of fabrics and garments, including those made of 100% cotton and regardless of colour, by using special image transfer paper which involves no cutting or weeding and delivers stunning imaging and durability for items that could not previously be produced cost effectively.

Judy Clay, Corporate Director for Williamson-Dickie Europe Limited says: "By adopting this system, we can be more versatile in offering our clients a rapid service in producing our most popular personalised corporate items for even better value for money whilst also being able to expand the choice of garments suitable for embellishment".

In the UK and Ireland, 92% of businesses requiring some form of standard workwear employ less than 24 people. 'TheMagicTouch' © system used by Dickies can be equally applied to tough, hard wearing Coveralls, Trousers & Shirts and Jackets & Rainwear as it can to such items as office shirts, polo, 'T' and sweat shirts, or fleeces.

In addition to supplying Workwear & Commercial Gifts, LHR Marine’s reputation for selling Mooring Equipment is well known internationally and they also represent top quality manufacturers of: Working at Height Equipment, Marine Safety Products, Anti-Slip Solutions, Lifting & Handling Equipment, Personal Protective Equipment (PPE) and Industrial SuppliesLHR Marine’s recent successes include global agreements with major subsea shipping companies and international mooring companies which have been established from their service provision for over the last ten years from Aberdeen, Scotland and Perth, Australia.


Source: LHR Marine

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